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Simplilearn inspires aspirants to challenge all odds through latest campaign
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Bluebot Digital bags creative mandate for neobank Zolve
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Bluebot Digital agency has made a national television commercial for Vedantu, the live online tutorial platform, without shooting it.
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Carl Savio, chief creative officer, Bluebot Digital, said, “One of the best things about being class is being in class. If you think back, we all had our mini cliques and besties. So we wanted to create an experience that enables kids to virtually go back to their classrooms and the best part is the application is an active experience that enables kids to actually create their very own sharable music video and let their pals know how they feel.”
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Bluebot Digital agency has made a national television commercial for Vedantu, the live online tutorial platform, without shooting it.
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Financial market place, BankBazaar.com, has awarded its digital and social media mandate to Bangalore-based agency, Bluebot Digital. The agency won the account post a multi-agency pitch.
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Real estate platform, NoBroker.com has launched a multicity campaign 'Buy Bina Brokerage', to highlight its strength in buy/sell category. The campaign would be seen across national and regional GEC, news and movies.
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'Dosti Ki Paathshaala' by Digital Aristotle gamifies the classroom experience by allowing kids to choose the classroom characters they miss the most and create their very own music video to pay tribute to them
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"Speaking about the concept, Carl Savio, CCO, Bluebot, said, “The minute I heard the brief from the BankBazaar team, I knew instinctively that we were on to something very powerful. When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”
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BlueBot is media-agnostic and believes that there is no fixed formula to solve marketing problems. Sometimes it may be in the form of a clutter-breaking print ad or a social media app or something as simple as a tweak on your existing product packaging.
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Simplilearn is one among the dozens of brands advertising during the 2022 Indian Premier League (IPL). How does the Bengaluru-based edtech platform try to break through the clutter? By blending in. The ad is set on the field, where the cricketers are seen discussing their game plan.
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Bluebot bags the digital creative mandate for Simplilearn: Simplilearn, the world’s no.1 online bootcamp for digital economy skills training, has awarded its creative mandate to Bluebot, a Bengaluru-based creative agency.
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Bluebot Digital won gold for The Office Dinosaur campaign for Great Learning in the ‘Best Social Media Campaign’ category.
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Taxi aggregator TaxiForSure has, therefore, come out with a digital campaign to speak to its digital audience. '#MadnessForSure' is an educative and engaging campaign consisting series of quirky and humorous videos, featuring popular radio jockey and comedian Danish Sait as 'Constable Chowriappah'.
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While most brands talked about warm fuzzy love stories around Valentine's Day, Practo chose to highlight a break-up. Staying true to its proposition of health, the doctor discovery portal designed the tongue-in-cheek digital campaign.
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Now BankBazaar.com, an online finance-related marketplace, has recently released its new digital campaign #PlayYourPart, produced by Early Man Film and directed by Manoj Shetty, ex-group creative head of Ogilvy. The concept has been written by Carl Savio, chief creative officer of Bluebot, a Bengaluru based digital agency.
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The campaign conceptualised in association with BlueBot Digital encourages consumers to chase their aspirations while planning better and taking the right financial advice.
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The initiative that celebrates single mothers of India shares the stories of the women who raised their children on their own along with managing other stuff.
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BankBazaar has launched its latest digital banking campaign, #GoPaperless. The objective of the campaign is to change the paper-based mindset and to urge customers to look beyond paper.
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With this campaign, the brand aims to impart knowledge about the digital and paperless finances amongst informal sector, the ones who are facing problems in transacting digitally and also to help them to become financially independent and secure.
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Right from media brands to health to FMCG, a lot of brands took to digital, outdoor and other mediums to send a message. BestMediaInfo picked up five such campaigns through which these respective brands tried to do their bit to the society
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Great Learning, an ed-tech company for working professionals in India, launched its digital campaign focusing on #NewBeginning. Conceptualised and created by Blue Bot Digital, the campaign aims to reconnect professionals to believe in their dreams and let their careers take a new path.
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Digital Aristotle a social learning platform teams up with Bluebot Digital to enable kids to become content creators.
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The campaign highlights the dire need for upskilling amongst Indian working professionals. The ‘Office Dinosaur’ concept created in conjunction with Bluebot Digital Pvt. Ltd.
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Ordering a cab is easy. Simply download an app, tap at your smartphone’s screen, and you’re off! Taxi for Sure is one such relatively new player. Its latest campaign came in the form of traffic police inspector Constable Chowriappah, played by popular Bangalore-based radio jockey Danish Sait.
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Practo takes inspiration from daily life situations, cities, songs, Bollywood, Hollywood, special days of the year, and turn these into interesting and often hilarious creatives that have a great shareable value. Practo’s social media positioning makes them a very approachable and fun brand.
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Carl Savio, CEO and CCO, Bluebot Digital said, “The campaign is built around a tangible product benefit - guaranteed jobs. While conceptualising the campaign we stumbled on a cultural insight - In our country, it’s customary to ask for a treat when a friend or family member acquires an asset or moves up in stature. And from there we built a campaign that we know will relate to all demographics.”
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Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has.
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What do you get if you combine feel-good and heart warming? BankBazaar’s new campaign #ItsBeenAGoodYear, that’s what!
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One of India’s leading financial websites, BankBazaar.com, released a digital advertising campaign on Mother’s Day. It is being touted as an ode to mothers who taught the first lessons on financial management to their children who picked up on these habits inadvertently.
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You read it on the Web. You hear it in the whispers. You see it at your office. The Digital Economy is changing the very fundamentals of how business is done. The age of coasting is over - the age of constant upskilling has begun.
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Carl Savio,CCO, Bluebot Digital, said, “Given how noisy the IPL can be, we wanted to create a campaign that says one thing and says it well. The campaign is built around a fictitious team and the high-pressure, IPL scenarios we all know and love.”
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